What are the possible benefits of a bottle with two lids?
At first, a bottle with two lids sounds a little strange, but this idea is an example of the multiplication technique described by Drew Boyd and Jacob Goldenberg in their excellent book, Inside the Box: A Proven System of Creativity for Breakthrough Results (Amazon). I recently read this book and highly recommend it to anyone who’s trying to be more creative and innovative.
Let’s take a look at a bottle with two lids and see what you think?
Pillid is an extra lid that goes on a Nalgene water bottle. Its primary use is for storing pills, but it can be used for many other things. (It also has one of my all-time favorite logos, which looks the same forward, backward and upside down.)
Look at all the wonderful ideas for uses of the Pillid.
Check out their blog for all the cool ideas of things you can do with Pillid.
Become More Creative and Innovative
Drew Boyd and Jacob Goldenberg outline 5 powerful techniques you can apply to any product or service. Even if you never thought of yourself as very creative, after reading this book you’ll have the tools and techniques to approach innovation in a completely new way.
The creative method that works for everyone.
For thousands of years, innovators have used five simple patterns in their inventions, usually without knowing it. These patterns are now embedded into the products and services you see around you today. Think of them as the DNA of a product or service. This book is about a method of creativity that allows you to harness those patterns and apply them to anything that you want to innovate.
–Drew and Jacob
Here’s another example. What are the possible benefits of a restaurant without a kitchen?
Perhaps you should ask Hiroaki Aoki, the founder of Benihana Restaurant. Having the chef prepare your meal at your table has 2 main benefits: providing entertainment and reducing the need for servers. It also helped create a distinctive brand identity for the highly successful Benihana chain that many have copied.
Visit the authors’ website: insidetheboxinnovation.com
Buy the book on Amazon: Inside the Box: A Proven System of Creativity for Breakthrough Results
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